Every now and again, some well-meaning, or even lightheartedly jokey relative or friend lets me know I should calm down with the story of the risk of Climate catastrophe as it’s (a) not effective; (b) not necessary or (c) way off the end of the scale. Apparently I’m crying wolf, but there’s not even a messy puppy in the neighbourhood.
There are two narratives at work here. One is that people don’t like being preached too (neither do I), and they feel that the sum total of Climate Change communications amounts to somebody high up the authority chain telling them to change their behaviour, somehow making the common man (and woman) responsible for a problem that should actually be fixed by the governments, who have the power (or large companies and international corporations, who have the financial resources).
The moral of nearly every cultural telling of the Climate Change story is “ten things you can do to make a difference”, and a lot of people feel it will mean shivering in the dark with no car and more tax. People are so not into self-sacrifice and abstention from consumerism, and they react badly, even to the extent of skin rashes, to the fear of micromanaged austerity being thrust upon them.
But that’s not why I talk about Climate Change.
