It’s great to see David Mitchell tucking into a big bite of the “Voluntary Behaviour Change” posse’s pie.
Let’s be honest : nobody wants to stop consuming and burning, but we’re going to have to if the Big Energy companies don’t change the way they provide us with power and fuel.
Yes, guilt is so old-fashioned. You can’t tell the public to change their consumption behaviour, trying to make them feel personally responsible for Climate Change, whilst still providing them with environmentally damaging products.
All electricity should be Renewable, all heating systems Carbon-neutral, all manufactured products Low Carbon.
Until that day, governments will continue to hire Public Relations consultants to convince the public to make different choices, and continue to fail to make any converts.
“Have a look at Chapter 11/Chapter 12 for some eco-gems — e.g. “Domestic energy consumption for lighting and electrical appliances in the UK between 1970 and 2007 increased by 155 per cent…”Between 1989–91 and 2008, the proportion of children in Great Britain of
primary school age travelling to school by car rose steadily, from 27 per cent to 43 per cent…”
Asking people to curb their energy enthusiasm simply isn’t working.