It’s great to see David Mitchell tucking into a big bite of the “Voluntary Behaviour Change” posse’s pie.
Let’s be honest : nobody wants to stop consuming and burning, but we’re going to have to if the Big Energy companies don’t change the way they provide us with power and fuel.
Yes, guilt is so old-fashioned. You can’t tell the public to change their consumption behaviour, trying to make them feel personally responsible for Climate Change, whilst still providing them with environmentally damaging products.
All electricity should be Renewable, all heating systems Carbon-neutral, all manufactured products Low Carbon.
Until that day, governments will continue to hire Public Relations consultants to convince the public to make different choices, and continue to fail to make any converts.