Tag: advertising

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The Independent “in association with Shell”

I rubbed my eyes, but the logo didn’t disappear. The Independent newspaper article had a graphic explaining that the article was “in association with Shell” :-

https://www.independent.co.uk/life-style/newenergyfuture/a-climate-for-european-action-2068570.html

Further clue : the author was Tom Burke, “Mr Clean Coal” to those of us that know of him.

The article was great, up until the paragraph :-

“Without deploying carbon capture and storage technologies for coal and gas, Europe has no workable climate policy…”

Well, we knew Tom Burke was going to say that, didn’t we ?

But why was the article “in association with Shell” ? Is this the start of advertising masquerading as opinion articles ?

What could possibly link Royal Dutch Shell to Carbon Capture and Storage ? The “Enhanced Oil Recovery” (EOR) angle, possibly – Shell offering to pump Carbon Dioxide down into its depleting oil and gas wells in an attempt to raise the pressure on the remaining hydrocarbon, to squeeze it out.

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Bait & Switch Behaviour Changeling Climate Change Divide & Rule Extreme Weather Low Carbon Life Media Meltdown Pet Peeves Political Nightmare Protest & Survive Public Relations Regulatory Ultimatum Screaming Panic Social Change Voluntary Behaviour Change

Polar Bear : Poster Child

So, I’m standing in the G2 theatre at the School of Oriental and African Studies, after the “Sceptic Backlash” event, talking with two Climate Change activists, one Irish, one American.

The question arises : since our lifestyles are causing deadly Climate Change for people in other parts of the world, maybe we should have communications based around pictures of suffering children ?

I disagree. I point out that when the environmentalists put out posters about Polar Bears, that the audience pretty quickly realised that the Polar Bears were being used as a “poster child” for Climate Change, and they started to mock the campaigning.

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Bait & Switch Behaviour Changeling Big Picture Climate Change Pet Peeves Social Change Voluntary Behaviour Change

Anthony Giddens : Blaming Consumers

Anthony Giddens, as a “key architect of New Labour”, disappointingly brings to the table a less than razor-sharp understanding of what is responsible for Global Warming Pollution.

He seems to be content to be cynical about the Consumers in the Free Market Economy, without questioning the role of the Producers of the Energy and goods consumed.

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Climate Change Low Carbon Life

New Scientist : The Process to End Car Advertising

I couldn’t believe it : the New Scientist magazine in my hands didn’t have a car advertisement on the back cover, on the inside cover, or opposite the editorial !

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