Advertising imitating Life…but just which photograph is the fashion shoot ?
Despite the best early morning wide-eyed televised efforts of Carol Browner this week, the BP Gulf of Mexico Oil Spill story just will not die :-
“Gulf oil spill: White House accused of spinning report : Scientists say it is ‘just not true’ that the vast majority of oil from the BP spill has gone : Suzanne Goldenberg, US environment correspondent, guardian.co.uk, Thursday 5 August 2010”
Use all the dispersants you want (or are just about legally entitled to), but an ecological catastrophe like this will not go away and die quietly, even though a large number of marine animals will be forced to :-
“…to use dispersants…doesn’t make the oil go away, it just puts it from one part of the ecosystem to another…”
Carol Browner, Director of the White House Office of Energy and Climate Change Policy in the United States of America, has been all over the Media, announcing the policy to “kill kill kill this” BP nightmare story, telling the world that a turning milestone point has been reached :-
Have they decided that BP have been punished enough now for the Gulf of Mexico oil gusher, and the reputation of the company needs to be rehabilitated sharply in order to protect the Economy ?
I made the mistake of taking in a BBC TV news bulletin on the matter. I heard several talking heads say it’s “good news” that roughly three quarters of the accountable oil from the spill has “disappeared” :-
Breaking this story is “good news” for the stability of pension funds, maybe. But what is the real extent of the real damage to the real world, the world of oceans and fish and plankton ? Will the world be watching as the researchers scavenge data and clues to the marine ecotastrophe that is still unfolding ?
Why not bring in a special new executive at BP’s London Headquarters, maybe ex-CEO of BP, Lord John Browne of Madingley, who was rather green, really, or that other Anthony, the ex-Prime Minister Tony Blair, and make them responsible for expanding an entirely new share offering in Solar Power.
Investors would be encouraged to explicitly finance new solar projects around the world by buying “solar shares” in the company, who make a priority of environmental matters, as we all know.
The British Government could offer extensive tax breaks, declining to tax revenues from solar electricity in the same way that BPs’ Oil and Gas sales are tapped for a percentage slice to help the public purse.
And there you could have it, bish bash bosh.
And while you’re at it, rename the company “Beautiful Photonenergy”.
The world could forget about the Gulf of Mexico plumes and seepages and we could all, together, forge a clean, smooth new Low Carbon, Low Dirt world.
Is BP plc a Sustainable Business ?
An assessment of BP plc’s performance in relation to their climate change impact, and their approach towards ensuring both environmental sustainability and corporate survival.
by Jo Abbess
29 April 2010
The Research Question
This piece of research seeks to assess how BP plc is making adaptations in its corporate strategy, in view of the risks to its operations posed by Climate Change policy, and in the context of Peak Oil production and the subsequent inevitable Peak in Natural Gas.
Theories and Propositions
The author of this research has the view that over the course of the next 50 years, due to limits on supplies of good quality fossil fuels, and to avoid the risks of dangerous climate change from global warming, the world economy must de-carbonise, and entirely replace its sources of energy and fuel with low carbon alternatives.
According to this projection, any company that wishes to remain in business should begin their process of total decarbonisation immediately, and will be expected to show evidence for their intentions and procedures for change. This is likely to be particularly difficult for Oil and Gas companies, as their core business is based on energy and fuel resources that must be entirely replaced.
The 50 year timeframe may be beyond the thinking of most political analysts, but is relevant to pension funds, annuity providers and insurance companies. Investors are likely to become more interested in determining the carbon “liabilities” of fossil fuel stocks and shares, and take a risk-averse approach to future stakes in Oil, Gas, Coal and other high carbon fuels.