In the orange light-filled advertising corner : the oil and gas companies proclaiming new, untold riches beneath the melting Arctic. Technology will make us stronger, less polluting and improve the lives of the countless poor.
In the blue chain-smoking activist corner : Climate Change and Peak Oil are really, really serious, destabilising and horrible and we should all get depressed and go and lie down in a darkened room for a while.
On the other hand, most people don’t fall in one camp or the other. We worry about Climate Change some days, but we’re too pre-occupied with trivia on other days.
We have a natural in-built “happy button”, according to recent research mentioned in New Scientist magazine, so we can’t sustain feelings of doom and gloom for too long unless we’re clinically unwell :-
We’re born to be sunny, optimistic (Teddy Miliband’s favourite word) and relaxed, only reserving adrenalin and noradrenalin for times of stress.
So why does George Marshall try to convince us that everyone is dangerously susceptible to “apocalyptic” language ?
People can cope with being given bad news as long as they have some strategy with which to combat the problem.
It’s not wrong to tell people the truth about Climate Change just in case they get scared and worried.
Alarm is a good thing – I’d rather a fellow pedestrian shouted at me to “look out !” if I’m about to be mown down by a car as I cross the street, rather than just watching on and wincing at the crunch moment.