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Ellen’s Collaboration

Video Credit : Ellen MacArthur Foundation

I can’t decide whether I’m inspired or concerned by this little film from Ellen MacArthur.

It seems to focus quite heavily on cars, and one of the collaborators is Renault.

It also talks a lot about electricity, and another one of the corporate names shown is National Grid.

And then it also talks a lot about waste, and the company that sponsored Ellen’s sail around the world was B&Q, the chain that spawned a thousand home makeovers.

None of these companies appear to want to follow the sustainability principles spelled out in the movie.

Is it just a little bit too high-brow to be talking of “closing the loop”, when most people in the world are simply concerned with finding their next meal or coasting towards their next pay cheque ?

Who is this video designed for ? What’s the intended audience and how are they being asked to respond to it ?

Tell me I’m wrong to be ever-so-slightly sceptical.

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BP : After the Gas and Oil are Gone

Together with a couple of my peers, I’ve been taking a look at BP’s “sustainability”, both from a business point of view and from a Climate Change point of view.

We’ve just given a presentation, of which I offer you a couple of the slides and the script to accompany them.

The central point of issue is : what will BP do after the Gas and Oil are gone ? There may be decades of reasonable hydrocarbons left to exploit, but how will Pension Funds get their return on investment after that ? Where is the future thinking ?

And what about Climate Change ? Retreating from Alternative Energy back into its core business of Oil and Gas means that BP plc will not be able to make substantial cuts in the Greenhouse Gas Emissions of the products that they sell – which means that sooner or later, when Carbon Energy is rationed, their business will start to implode.