Campaign activism. For so long it’s been about negatives, bannings, stoppings, full of anti-attitudes.
But now, here today, in glorious technicolour, I am announcing the formation of a pro-positive, cheerleading, bouncy, public movement of natural-born optimists.
“In Praise of Carbon-free Planes” is a new movement all about accentuating the positive of aeroplanes that produce clean air and holy water from their engines, that cost virtually nothing to run and make people exceptionally happy.
It’s a wholesome campaign, a virtuous club of the more-than-willing. There’s nothing at all down, negative, bad or wrong, evil or morally questionable or worrying about Carbon-free Planes. They are calorie-neutral, so you can eat as many as you like in your cereal bowl for breakfast.
Plus, they’re such a light concept, they’re gossamer-thin, wispy and transparent. So, they don’t exist, but that’s no reason not to call for them.
Just like we’re calling for smoke-free, smog-free, Carbon-free Coal. And icky-spill-free, conflict-free, Carbon-free Petroleum Oil. And chemical-free, Carbon-free refineries, exhaust-free particulate-free Carbon-free cars, vans and trucks.