Naomi Oreskes and Erik M. Conway recommend that grassroots Internet writers focus on Climate Change Policy, in this Climate Science Watch interview shot at Netroots Nation 2010.
The subject of government policies to deal with Climate Change borders on the excessively dull – which is why most Internet web loggers (or “bloggers”) don’t want to touch Policy even with a full HazMat suit on.
It’s the kiss-of-interest-death to try to open up discussions on Carbon Taxation, Cap-and-Trade, Cap-and-Share, Cap-and-Dividend, Cap-and-Giveaway, Contraction & Convergence, Kyoto2, Border Tax Adjustments, Clean Development credits, Carbon Intensity and the like.
Only really seriously geeky, mildly obsessive people really want to think about the Big Picture. And many of us get stuck in a corner of unworkable aspiration, where we know something has to change, we fix on just a snippet of the giant problem, and then we find we cannot communicate it well enough for others to understand.
For example – very public insistence that the Coal-burning power generation industry has got to cease trading doesn’t make it happen, despite excellent reasoning and even entire Climate Camps of resistance and protest amongst the activist community.
This is probably because (a) most people don’t understand how banning Coal fits into the bigger Carbon picture, (b) most people don’t know how to go about asking the right people to ban Coal and (c) most of the Coal-burning industry don’t want people to look into their business too deeply so they have invested lots of money in public attitude smokescreens. No, it’s not a “conspiracy”. It’s a documented public relations exercise. Just ask Naomi and Erik.