Bait & Switch Climate Change Public Relations

Hacking The Climate Swiftboating

NEW WEBSITE ! MUST SEE ! The Comeback Real Fightback Truth about Climategate ! :-

ASTONISHING ! REVELATION ! Climate Scientists happily share data ! :-

INCREDIBLE ! EXPLOSIVE ! The “noughties” have been the hottest decade on record ! :-

SCANDAL OF THE WEEK ! Sarah Palin gets press coverage for her views on Global Warming ! :-

Enough of the alerts. Now on to the chewy substance of this posting. If you’re not an American, the term “swiftboating” will probably mean zilch (zero) to you, so you might want to ask the Internet before we continue with our discussion.


Well, now you’re all aquainted with underhand smear campaigns on irrelevant issues, tangential to the main thrust of democratic progress, consider this : the stealing of emails from the University of East Anglia Climatic Research Unit (UEA CRU) has been used as a means to “swiftboat” Climate Change Science.

The subsequent drubbing of the persons of the scientists and the fabricated narratives surrounding their exchanges is clearly a well-orchestrated “revelation” style mass media Public Relations exercise. With the aim of convincing you to doubt over 100 years of Science.

You’ve been had !

George Marshall, a commentator with a nice hat and a taste for pork pies in Wales had this to say :-

“November 22, 2009 : SWIFTBOATING THE CLIMATE SCIENTISTS : George Marshall @ 11:46 pm : The theft of 1,000 private e-mails from the Climate Research Unit at the University of East Anglia (UEA) shows that deniers have learned lessons from dirty politics and are running a new campaign to undermine public trust in climate scientists. The feeble response from the UEA and the climate science community shows that scientists are still totally underestimating the fragility of that trust and the crucial role it plays in building public belief.”

“The Importance and fragility of Trust : The lay public, when presented with confusing data and competing arguments about climate change deploy the heuristic (a fancy word for a mental short cut) of believing the people they most trust. Trust in the communicator is therefore a crucial precondition for belief in climate change.”

“Unfortunately the three main climate change communicators: politicians, journalists and environmental campaigners, are among the least trusted people in society – fighting it out for bottom place in the ranking with lawyers and car salesmen. No one would pay any attention to them at all if they were not drawing on the aquifer of public trust in scientists.”

“Climate scientists have always misunderstood the dynamic of public belief and trust. They assume that belief will be built on their data and that public trust is merited by their authority. With the exception of a few outstanding communicators, they often make no attempt to speak to deeper values or make an emotional connection with the public – indeed they see that as contrary to their professional independence.”

“However, whilst it is true that there is an underlying respect for scientific expertise, there are many other more emotional and contextual components to real trust. We tend to trust people we know, who seem to be like us, who speak to our values and life experience, who appear to have integrity or- that most intangible quality- people whom we seem to like.”

“The Deniers have always understood this. They use language that is designed to appeal to deeper values (such as freedom, independence, progress). The narrative they tell of being determined (and even persecuted) free thinkers standing against the tide of oppressive and self-interested conformity is designed to create an aura of integrity and trustworthiness…”

Should we give up and go back to our caves to live miserable heating lives until we and everything we love fries ? Should we have to fear people ribbing and mocking us at dinner parties and the parish church teas ? Should we take this lying down ?

Of course not ! We should stand up to these Climate Change deniers. With a coordinated rebuttal, a counter-attacking Public Relation campaign, all the truth and data we can muster.

Avaaz is seeking funds to do a campaign :-

“Climate science sabotage‏ : From: : Dear friends, Spin by climate deniers about hacked emails between scientists is threatening to drown out the call for a strong climate deal in Copenhagen, but Avaaz is fighting back in media across the planet. Climate deniers and fossil fuel lobbyists are stopping at nothing to kill a Copenhagen deal. Two weeks ago, hackers stole thousands of emails between a few climate scientists–and then released cherry-picked quotes out of context, absurdly claiming that they question the science behind climate change. With big money behind it, this misinformation tactic aims to distract the media and the public from the most important conference of our time in Copenhagen — we have to make sure it doesn’t work…”

And they’re having a vigil on 12 December 2009 :-

Of course, they have to resort to asking for money, because guess what ? Despite all the government funding for Climate Change communications, nothing seems to have been made available to counter Climate Change denial attacks.

Surprised ? You shouldn’t be. There are people in your own governments who do not understand and do not believe the Science. So the meagre funds put into teaching people there is a problem and describing what it is ends up with things like this :-

Oops ! That’s the parody version ! Sorry !

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