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Bait & Switch Climate Change Media Public Relations

The Media Cannot Be Trusted

When the BBC’s Roger Harrabin arranged a set of questions recently for Phil Jones, the unjustly smeared head of the Climatic Research Unit (CRU) at the University of East Anglia (UEA), I just wish he had asked for advice from an expert on countering Climate Change denier tactics before answering :-

https://news.bbc.co.uk/1/hi/sci/tech/8511670.stm

The questions made my Public Relations nerves twitch with embarrassment for Phil Jones. The trajectory of events was entirely predictable.

A friend or colleague with experience of having to face down the Climate Change deniers would have strongly advised Phil Jones to answer the questions with extreme care, especially the first one, and demand that anyone who quoted his answer quote him in full, in context.