[ Left to Right : Dr David Adam (The Guardian), Ben Stewart (Greenpeace), Tooki the Toucan operated by George Marshall (ClimateDenial.org) and Marina from Campaign against Climate Change]
On Wednesday evening, at the “Sceptic Backlash” public event, hosted by the Campaign against Climate Change, communications researcher George Marshall introduced the meeting to an unusual commentator on Climate Change…
https://www.campaigncc.org/scepticsmeeting
https://www.joabbess.com/2010/04/15/ben-stewart-greenpeace-stalking/
https://www.joabbess.com/2010/04/15/david-adam-liberal-pacifier/
Here is a transcript of what George Marshall said (as I have it) :-
– I do a lot of work around Climate Change communications and information.
– Climate Change is a large and technical issue. No one has the time to get totally on top of it. Even within the Science the specialists only look at their specialist areas.
– The average Media “punter” (somebody looking for information) is looking for a shortcut – their “ask” is “just tell me what’s going on”.
– Most people ask “Dave” down the pub (public house, bar). Friends and acquaintances in bars are the most important people in your social network, no doubt.
– And Dave says he saw this thing on telly (television)…
– The average person is just looking for a source of information that has some kind of authority…