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Big Picture Carbon Commodities Climate Change Cost Effective

Ahead of the McKinsey Curve

I remember the second time I saw this graph. It was shown to me by that enthusiastic young guy Guy Shrubsole, who waved a printed copy under my nose and asked me if I’d seen it and knew what it meant. I had and I did :-

https://climatechange.cbi.org.uk/uploaded/climatereport2007mckinseyapp.pdf