If It’s That Good, Why Aren’t They Doing It Already ?

When discussing Renewable Energy technologies with associates, acquaintances and relatives, I often hear tones of scorn and the invariable question : “If it’s that good, why aren’t they doing it already ?”

This anti-sense meme from Classical (Neoliberal, Chicago School) Economics boils down to a perception problem. The obvious reason why Renewable Energy technologies are not already widely in use is due to the first-mover problem – it takes time to establish and roll out new technologies. People just don’t like change. And they have to get over the “investment bump” – spending the money to install new technologies.

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A Path to True Enlightenment

One of my relatives takes the Scientific American magazine on subscription, postal strike notwithstanding, so I was privileged to be able to read an article in the November 2009 edition even before it hits the shelves in WH Smith at the major train stations in London, or Waterloo at least, where I looked for my own copy yesterday evening.

An uplifting, positive plan to green the world’s energy, composed by two Marks, one Delucchi, one Jacobson, both in American academia, yet not dreamers; their practical brains fully switched on and their souls engaged.

http://www.stanford.edu/group/efmh/jacobson/susenergy2030.html

“A Path to Sustainable Energy by 2030” contains some excellent mythbusting material as well as practical proposals for turning over all our Energy supply to truly sustainable sources.

A full-colour PDF is available online :-

http://www.stanford.edu/group/efmh/jacobson/sad1109Jaco5p.indd.pdf