Are You Ready for Pakistan ?

Compassion fatigue appears to have set in early in the Western Media – yet the existential problems of simple human survival, health, shelter, food and clean drinking water have only just started in large parts of Pakistan.

I was speaking with a contact recently who is just about to go out East to help coordinate an emergency mission in the region, and my first question was, “Are you ready for Pakistan ?”, because I don’t think anybody “parachuting” into the country will be.

Plus, this may be the worst crisis that the world’s humanitarian network has faced in the last half Century, but it’s not the only one ongoing and just about to start :-

http://en.wikipedia.org/wiki/2010_Pacific_typhoon_season

http://en.wikipedia.org/wiki/2010_Atlantic_hurricane_season

Human interest stories have been the bread and butter of holiday media for decades – now is the time to roll cameras for the never-ending rollercoaster of disaster Climate Change is turning out to be.

It’s been raining really, really heavily, catastrophically somewhere on the planet practically non-stop since the beginning of the year.

Surely that’s not just a story, that’s a whole narrative ?

And it’s about weather, too, every journalist’s favourite subject.

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