In an unguarded moment, I allowed myself to watch television, and found myself watching this campaign advertisement from Oxfam.
The first thing I felt was empathy with the unhappy woman shown in the opening sequence, as the narrator told us that her baby had just been washed away by floodwaters. How dreadful for her. How awful for her child.
The second thing I thought was how shocking it was for an aid and development agency to use this person’s grief as a marketing tool.
The third thing I thought was to ask myself why the makers of the appeal didn’t mention the aggravation to the environment caused by Climate Change, but instead just refered to “more people than ever are dying because of floods, drought and lack of clean water”.
The Economic Recession has been an excellent excuse to stop funding Charities, Aid and Development agencies and other Non-Governmental Organisations.
Whether or not there is still money in the pot for “campaigns” and other kinds of communicating with the public on subjects of philanthropic interest, funders (which include Government bodies) have been finding reasons to cut off the lifeblood of groups with large memberships.