Image Credit : University of California at Berkeley

The second human brain is a relativistic engine, constantly comparing, reflecting, analysing. We are concerned about other peoples’ emotional response, wondering what other people think about us, responding to peer group pressure.

Personally, I don’t listen to my second brain very often. As a social animal, I hope I’m tolerant, and my priorities in interpersonal engagement are mutual empowerment, transparent collaboration and inclusion. In my public projection, I’m not trying to vaunt myself over others, or massage my image for approval, or put up a fake facade. You get me, you get direct.

But I can’t avoid the second human brain entirely – as it is the reason for a lot of fuzziness in our view of the world around us. It’s too easy to stir doubt, falsehoods and bad ideas into the collective cake mix of society, where it fizzes into a bubbling mess. In matters of climate change science and energy engineering, there are no grey areas for me. But for a number of people I know, these are subjects of much confusion, denial and disinformation.

People hold on to the totem of what other people think. And so you have even very intelligent social commentators reciting from paid-for public relations by companies and business pressure groups. Journalists often do not appear to understand the difference between pseudo-science and real live science. There are too many people selling unrealistic, unworkable technological “solutions”, particularly in energy, so it’s hard to know what to accept and what to dismiss.

Yet it is critical to know what rock, what branch to keep a hold of in the flood of information that could sweep us away. The social construction of climate change is an important edifice, a safe house in an information world at war with itself. What high wind can sweep away the grubby pages of non-science from the Daily Mail ? What rising sea can cleanse the Daily Telegraph of its climate change denial columnists ? What can stop the so-called Global Warming Policy Foundation from infecting the Internet with their contrarian position ? What can make us accept the reality and urgency of global warming ? How can we learn to click with climate change ?

Three significant academic thinkers on the social significance of climate change are launching new works at the British Library in London, on 16th January 2012. The British Sociological Association have invited Mike Hulme, John Urry and Gordon Walker to discuss chapters from their recent books which address the question – where next for society and climate change ?

In the words of Chris Shaw at the University of Sussex, “they pull no punches in their analyses, and their approach is based on years of research into the social dimensions of the climate change debate. This is an essential opportunity for all those interested in bringing climate change into the democratic sphere, to help understand the issues involved in such a transition. It is also a chance to discuss the ideas with the authors and other delegates.”

For more information, see here and here.